Articles & Tutorials

Sparrow partners with Penji to make template creation easier for users

Sparrow partners with Penji to make it easier for users to create their own custom Sparrow templates

This guide will walk you through the different strategies you should use for posting across multiple social media channels.

Email is alive and well, so how can you use it as an effective marketing channel?

Now that you've decided WHAT you want to post, it's time to decide WHEN you want to post it.

A/B testing can be like a science experiment. Read on to learn how to win the science fair!

Google Advertising is a PPC method of marketing, where you, the marketer, pay per click or per impression for ads you create.

The pandemic has affected the way we market. This article will help you understand the impact and what you should be doing...

A handful of companies successfully use Twitter to grow their social media presence every day. While some only have one pe...

Think of landing pages as the first impression a customer has of your site. They likely would have clicked on a link that...

If you have a website, you need to use Google Analytics! Google Analytics can help you answer questions such as how m...